Split testing is where the money is at. And it’s easy if you have a 5 step process to follow – you literally just do it, step by step, and in most cases, with little effort – you’ll be making more money. Sometimes a lot more money.
In this article I’m going to show you a real easy 5 step split testing process that almost anyone can follow that just crushes it. You’ll love it. Follow along, use it and profit it from it.
STEP 1 – Make 4 Versions
Take whatever product you’re currently offering right now – and create a second version of the advertisement to split test against it.
Here’s the only tweak you’re going to make for this version – change the offer from a “one time payment” to a “trial offer”. Example – If you’re selling a product for $47 on weight loss… change it. Instead of $47 up front, they pay $2.95 to try out the product for 7 days. If they don’t cancel their trial within 7 days then at the end of 7 days they are billed $47 dollars.
The next page you’re going to create is almost exactly the same – the only difference is the trial period. It’s now $2.95 for the first 14 days then $47 after the trial is up.
The last “version” you’ll create is where we change the price. It’s $2.95 for 7 days, then if they don’t cancel they’ll be automatically billed $67.
STEP 2 – Set Up TE Toolbox
I just love this tool for analyzing conversions. Go to TE Toolbox and get a free account. Set up 4 different trackers for the 4 different versions of your campaign.
STEP 3 – Analyze Results
You’re just going to wait until each page gets at least 100 unique visitors. Ideally, you’d like at least 300 unique visitors, but if you don’t get a lot of traffic then 100 is “good enough”.It won’t be as statistically valid but it will give you a good “ball park” figure.
Once you get at least 100 unique visitors per page (or ideally 300) then you simply look at your results. One of them will be better than the others. Simple as that. Now that you have a “winner”, let’s use that version to see how much better we can make it.
STEP 4 – Headlines
Let’s say the winner was the $2.95 trial for 7 days offer. So what you’d do is take this page, and create 3 new pages to split test against the original version.
This time you’re going to test it against a few alternative headlines. The first headline should mention the fact that you are offering this for a $2.95 trial. The second headline should be an “opposite length” headline. Here’s what we mean – if the headline on your winning split test page was long, try it against a short headline.
For example, if you were selling golf product and your original winner had a short headline that said, “Add 25+ Yards to Your Swing Before Your Next Round of Golf.”
Then test it against a headline like this – “How An Awkward Military Ops Agent Accidentally Discovered A Secret Army Technique For Adding 25+ Yards To Your Swing Before You Play Your Next Round Of Golf… The Secret Is In the Back Of Your Heel…”
Or vice versa. If the original winner had a “middle length” headline – neither very long or very short – then create versions so you’ll be testing a long headline, a short headline and a medium headline that all have pretty much the same hook.
Also, ALWAYS test a simple, straight forward “how to” instant gratification headline. This is a headline that starts with “how to” and promises a big benefit in a short, specific period of TIME. In this case it could be “How to Add 25+ Yards to Your Swing in 3 Minutes or Less”.
STEP 5 – Long VS Short
Now we take your winner and put it through one more test. We want to test length. Take your sales letter “as is” and split test it against a “shorter, more condensed” version and a “longer, more thorough” version.
Let’s say your sales letter is 4 pages long. Try to cut it down to 2 pages. Remove anything you feel is not absolutely required. That’s one version to test.
The other is to ADD to it. This usually means explaining additional benefits they get from your product that you didn’t mention before. It also means adding in more proof, if you can, and also spending more time explaining why what you’re offering is a good deal. It also means adding more testimonials if you have them.
So there you have it, 5 steps to try out in your next marketing campaign. Best of luck and Take Action Today.
Scott
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